Vivek Rathod

Lavin Sharma  & Sachin Sharma from @beyondtheranks recently recorded my personal journey of transitioning from manufacturing to...

LRx or APLD Dataset (Part 2) - LRx data is mostly used to determine the patient's source of business (New/ Continuing/ Switch) to study...

Data story: "Data is the new oil which powers the engine of AI/ML" In 2012, I began my post B-School career in the marketing team at ...

Meeting story: Top 3 scariest One-on-One Meetings (1:1) 1:1 meeting with your manager prior to appraisal 1:1 meeting with the client...

Scam story: Need guidance regarding IPO allotment! I got two calls today from a girl. She said someone had given her my number.  She...

IC story: Why to keep Incentive Compensation on sales (refills) I recently participated in a fascinating debate about metrics for...

IQVIA Xponent Dataset -   It's the most detailed prescriber level prescription information at national or sub-national level to determine...

Reporting story: Does tool matter in Business intelligence (BI) reporting? After completing my MBA at the  Great Lakes Institute of...

Glad to see the response for my last post based on Xponent Dataset.😃 Here further elaborating the Xponent Dataset Projection Methodology...

Data story: Claims data and affiliation data create magic! hashtag#Patient   hashtag#claims   hashtag#data  give detail information...

Problem story: We love solving complex problems In 2018,  ZS  updated its tagline to “We love solving complex problems,” moving away from...

Fit story: Don't force fit! Like many Indians, I was hit by a double whammy. India lost to Germany (2-3) in a close hockey semi-final...

Marriage story: Do you believe in Karma? Before we got married, neither my wife nor I believed in Karma. Now, after 12 years, we both...

Action story: The Power of "Action items" in communication When I joined  ZS , a pharma consulting company, in 2015, one of the first...

Segmentation story: What is Decile? During my MBA studies in 2012, I encountered the concept of segmentation, which involves dividing a...