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IC story: Less is more!
IC story: Less is more! The “less is more” principle emphasizes that by removing unnecessary details, the essential elements stand out,...
Vivek Rathod
Oct 31, 20241 min read
IC story: Consulting for a launch product
IC story: Consulting for a launch product As a consultant, my role involves assessing the client’s current situation, collecting data,...
Vivek Rathod
Oct 24, 20241 min read


IC story: Less is more!
IC story: Less is more! The “less is more” principle emphasizes that by removing unnecessary details, the essential elements stand out,...
Vivek Rathod
Sep 27, 20241 min read
IC story: Why to keep Incentive Compensation on sales (refills)
IC story: Why to keep Incentive Compensation on sales (refills) I recently participated in a fascinating debate about metrics for...
Vivek Rathod
Sep 18, 20241 min read
IC story: Why to keep Incentive Compensation on sales (refills)
IC story: Why to keep Incentive Compensation on sales (refills) I recently participated in a fascinating debate about metrics for...
Vivek Rathod
Aug 31, 20241 min read


IC story: From every 1% increase in goal attainment to the % of goal attainment that corresponds to 1 TRx?
IC story: From every 1% increase in goal attainment to the % of goal attainment that corresponds to 1 TRx? The Incentive Compensation...
Vivek Rathod
Jul 31, 20242 min read


IC story: From every 1% increase in goal attainment to the % of goal attainment that corresponds to 1 TRx? - 07/24
The Incentive Compensation (IC) goal curve depicts how different level of goal attainment correlates with the respective target payout....
Vivek Rathod
Jul 21, 20241 min read


Test the IC simulator with random values - Chaos Monkey -07/24
We evaluate Incentive Compensation (IC) simulator using various scenarios. Field reps use the simulate to simulate their quarterly...
Vivek Rathod
Jul 15, 20241 min read
Data story: Why We Use Two Quarters for Baselines - 05/24
𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐒𝐭𝐞𝐚𝐝𝐲 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 When calculating performance incentives (IC) based on historical data, a...
Vivek Rathod
May 1, 20241 min read


Operations story: Inspiration for operationalizing delivery (in real sense!) - 05/24
On October 28th, 2015, my wife was admitted to the hospital for her first delivery. However, due to a last-minute her relative driven...
Vivek Rathod
May 1, 20241 min read
NBRx story: Is Patients or NBRx or NRx better metric for Incentive Compensation (IC) - 05/24
NBRx story: Is Patients or NBRx or NRx better metric for Incentive Compensation (IC) Patient is an individual on therapy for a...
Vivek Rathod
May 1, 20242 min read
Incentive story: How do you select current and previous quarter - 05/24
How do you simulate IC (Incentive compensation) plan for Q3'24 (assuming currently you are in Q2'24). Use Q1'24 data to set goals ...
Vivek Rathod
May 1, 20241 min read


Jogging story: Ignorance is bliss! - 05/24
Since 2013, I’ve faithfully jogged 6 km every weekend. My LinkedIn stories, complete with photos, chronicle this decade-long commitment...
Vivek Rathod
May 1, 20241 min read
Incentive story: How do you motivate high performing territories while moving from commission to a goal based plan - 03/24
A key challenge in pharma consulting is transitioning sales forces from commission-based plans to goal-based plans. While commission...
Vivek Rathod
Mar 1, 20241 min read


Influence story: How to influence the influencer? - 03/24
I've been married for the last 12 years, and on every birthday, my wife expects a nice gift, typically jewelry. I've managed to avoid...
Vivek Rathod
Mar 1, 20242 min read


Client story: High performers always matter! - 02/24
Last year, we recommended that our client switch from a commission -based incentive compensation (IC) plan to a goal -based IC...
Vivek Rathod
Feb 1, 20241 min read


Innovation story: How to innovate based on your budget and strength. 01/24
I own a farm that lacks electricity, and the cost of obtaining it is prohibitive. The farm is adjacent to a dam, so I procured a petrol...
Vivek Rathod
Jan 1, 20241 min read
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