Vivek Rathod

Project Story: “Vivek, I Trust You on This Project” In 2018 at  ZS , I signed up to manage the operations of a tech project. During a...

Reporting story: Does tool matter in Business intelligence (BI) reporting? After completing my MBA at the  Great Lakes Institute of...

After spending four years in pharma consulting, mainly focusing on IC, I suddenly had to work on sales force sizing in a new company and...

After spending four years in pharma consulting, mainly focusing on IC, I suddenly had to work on sales force sizing in a new company and...

During my B-School interactions, I often ask the above question.  If you’ve shortlisted 20 profiles on a dating app based on photos and...

2017: While at  ZS , I learned of a team called as Patient Level Data (PLD). Their work was like "Top secret project", and we were kept...

Deciles represents ten equal segments, ten equal groups into which HCPs are divided based on the TRx or patient count. In this...

During my tenure at ZS, my primary role involved Incentive Compensation (IC), making targeting a rare task. When targeting did occur, the...

During my MBA studies in 2012, I encountered the concept of segmentation, which involves dividing a target market into groups with...

Patient claims data give detail information regarding the patients, associated disease, product and treatment administered, etc. Although...

Yesterday while working on a deliverable, deciles (segmenting in 10 segments) were coming incorrect for HCPs.  To decile HCPs (Health...