Sizing story: What are the different sales force sizing approaches

After spending four years in pharma consulting, mainly focusing on IC, I suddenly had to work on sales force sizing in a new company and new client in 2019. Initially, I was apprehensive about handling rep sizing project with no prior experience and to top it of with just a new associate team member. A quick online search and I landed with a blog on sizing approaches from Axtria - Ingenious Insights

The workload build-up approach is an industry standard. In addition to this, we utilized the Cost of Sales method given in the blog, and the client accepted the sales force size we recommended. Both approaches converged on a sales force size of 140-160. (Attached is the summary I prepared of the different approaches, and below is the link to the blog from Axtria.)

https://lnkd.in/dyhaV77g

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