Vivek Rathod

Insurance story: Are Managed Care Organization (MCO) insurance companies or hospitals? MCO are insurance companies that deliver...

Components of Patient support analytics - Education & awareness  (Story: CA 13/13 - Read other posts in the series by visiting the 'All...

Commercial story: Components of Marketing & Sales analytics - SF sizing & HCP targeting (Story: CA 5/13 Read other posts in the series by...

Commercial story: Components of Marketing & Sales analytics - BI reporting (Story: CA 8/13 - Read other posts in the series by visiting...

Commercial story: Components of commercial analytics (Story: CA 2/13 Read other posts in the series by visiting the 'All Posts' section)...

Communication story: A slide should convey a message, not just be packed with content! In 2013, while working at  KPIT , I was tasked...

Delivery story: What is takes to delight a client in pharma commercial analytics? I first encountered the concept of client delight...

Data story: What the hell is MDM? In 2018, I joined a tech project at  ZS  and encountered several new (& frankly scary 😊) terms like...

Product story: "I don't have a problem with too many cooks; I have a problem when each of these cooks want to be chefs!" Recently, I...

Data story: 867 shipment data decoded! 867 shipment data is distributor-level information that includes details about the product sold,...

Data story: 867 sales data for IC Incentive Compensation (IC) is the final stage in commercial analytics projects, following Targeting,...

I used to think the three roles were pretty much the same. However, today I finally understood the differences between them while working...

IQVIA Xponent Dataset -   It's the most detailed prescriber level prescription information at national or sub-national level to determine...

Glad to see the response for my last post based on Xponent Dataset.😃 Here further elaborating the Xponent Dataset Projection Methodology...

Segmentation story: What is Decile? During my MBA studies in 2012, I encountered the concept of segmentation, which involves dividing a...

With "Time" everything changes. Yet, within this change, data analysts hold a silent prayer - that historical "Data" should not change...

Claims story: Where  hashtag#patient   hashtag#claims  data is getting used in commercial analytics During my tenure at  ZS , my primary...

Analytics story: Count of  hashtag#Patients  or count of  hashtag#TRx ? When analyzing Healthcare Professionals (HCP) level market data...

The cornerstone of data analysis lies in the input files. For those received on a daily (or any regular timeline) basis, grasping the...

In 2020, during an interview with the VP of client, I was explaining about working on IQVIA Xponent sales data. Sarcastically he asked,...