Commercial story: Components of commercial analytics (Story: CA 2/13 Read other posts in the series by visiting the 'All Posts' section)

Commercial story: Components of commercial analytics (Story: CA 2/13 Read other posts in the series by visiting the 'All Posts' section)

At the beginning of my career in pharma consulting in 2015, I spent 2.5 years at ZS on IC only and aspired to specialize in targeting & alignment. Not because I wanted to, but because my manager insisted that for promotion to next level, I require expertise in an additional field beyond IC 😐. Subsequently, at PharmaACE, I expanded my expertise to targeting, alignment & reporting along with patient claims data and product launch analytics. 

Upon joining EVERSANA in 2021, where we focus on complete commercialization, I gained a deeper understanding of the spread of commercial analytics, which includes: 

1. Marketing & Sales analytics: Utilizing data to optimize marketing strategies and improve performance. A key component is Sales Force effectiveness / Optimization, encompassing reps sizing, HCP targeting, territory alignment, call planning, IC & BI reporting

2. Market Access analytics: Ensuring products are accessible to patients at fair prices. Key elements include: 

>Pricing Strategy: Analyzing market conditions, competitive landscape, and regulatory requirements to set optimal pricing strategies. 

>Market Analysis and Launch Strategy: Understanding the target market, including patient needs, regulatory environment, and competitive outlook, to develop effective launch strategies.

3. Patient Support analytics: Aiming to improve patient outcomes and satisfaction. Key components include: Patient Engagement, Outcome Tracking, resource allocation to meet patient needs

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Read past stories like above at https://lnkd.in/d9ijze8r