Vivek Rathod

Patient story: Should you take 1 pharmacy claim = 1 TRx = 1 Quantity of drug? Back in 2016, projects involving patient claims data were...

Drug story: What is Biologics License Application (BLA) accepted by FDA? I often see New Drug Applications (NDA) in FDA submissions, so I...

Pharmacy story: What is a PBM (Pharmacy Benefit Managers) I want to be upfront. While I grasp terms like PBMs, rebates, reimbursement,...

Commercial story: Components of Market access analytics - Strategy & regulatory (Story: CA 11/13 - Read other posts in the series by...

Commercial story: Components of Marketing & Sales analytics - Product analytics (Story: CA 4/13 Read other posts in the series by...

Drug story: How the Administration Profile of a Drug Affects Its Uptake? When I first started in pharma consulting, I viewed drugs merely...

Communication story: From Weak Listener to Good Listener In 2007, I received two job offers after graduating from  COEP Technological...

Insurance story: Pharmacy Benefit vs Medical Benefit Specialty drugs are notably expensive, often exceeding $1,000 per month. These drugs...

Delivery story: What is takes to delight a client in pharma commercial analytics? I first encountered the concept of client delight...

Pharma data : Outlet-level data for drugs administered in hospital settings Up to this point, I have worked with various data sources,...

Pharma data: Outlet-level data for drugs administered in hospital settings Up to this point, I have worked with various data sources,...

Interview story: I got rejected but was very happy! In 2021, I was interviewed by a hiring manager at  Indegene . Since she was also an...

Market $ story: Quick method to estimate the market size for a new drug Understanding market size is crucial, as emphasized during my MBA...

Manager story: Overcoming Frustration From 2007 to 2013, I had a heavy workload but still delivered on time. Despite the many challenges,...

Claims story: Handle Protected Health Information ( hashtag#PHI ) with Care  Patient claims data includes medical conditions, procedures,...

Drug story: What is PDUFA date: It's the deadline by which the FDA must make a decision on a drug application. In recent times, there is...

Interview story: From Everything to lose to Nothing to lose Attitude! In 2008, I was preparing for an internal promotion interview at ...

Call story: Difference between Calls & Details logged in Veeva CRM by pharma reps I started my career in pharma consulting in 2015 and...

Process story: Show target completion status or show empathy? In Jan 2018, my operational project at  ZS  was assigned an India partner...

Tableau story: It is not the end but the start! Tableau dashboards enable better visualization and as analyst we think it is the end of...