Vivek Rathod

During a recent client call, I encountered a question (related to scenario 2) that left me momentarily speechless (it’s usually my wife’s...

During my tenure at ZS, my primary role involved Incentive Compensation (IC), making targeting a rare task. When targeting did occur, the...

During my MBA studies in 2012, I encountered the concept of segmentation, which involves dividing a target market into groups with...

Patient claims data give detail information regarding the patients, associated disease, product and treatment administered, etc. Although...

When I joined ZS, a pharma consulting company, in 2015, one of the first lessons I learned was the importance of including action items...

Learning story:  hashtag#PDRP  (Opt Out) program of American Medical Association PDRP (Physician Data Restricted Program) enables HCPs to...

McKinsey once got an important guesstimate horribly wrong. In 1980, AT&T was dominating the landline phones market. But there was a...

Interview story: Vivek, if you leave your current organization, you lose your equity! That was the advise given by my senior who had...

Recently, I shared some brief meeting notes with a teammate who was also present. I requested them to update the Jira board with this...

When analyzing Healthcare Professionals (HCP) level market data from open claims data sources, the question arises: should we use the...

Back in 1998, during my 8th standard, I posed a long, confusing question to my teacher. At the end of my query, the teacher exclaimed,...

In the industry, it’s common to use terms that might seem correct but are actually out of context. For instance, I used to refer to my...