Learning story: hashtag#PDRP (Opt Out) program of American Medical Association

Learning story: hashtag#PDRP (Opt Out) program of American Medical Association

PDRP (Physician Data Restricted Program) enables HCPs to restrict their sales details to be showing to field reps and their first line managers. Pharmaceutical companies will have ample time (about 90 days from receiving notice that a physician has enrolled) to make the internal system changes needed to suppress data from being released to restricted employees.

Restricted data are defined as any product-level data regarding the prescribing practices of an identifiable physician who has made the PRDP election. This includes:

>Measures of prescription volume in absolute and percentage terms

>the associated dollar value of a physician’s prescribing

>any indicators of change in these measures

>as well as any means of ranking, benchmarking, or grouping physicians that may reveal prescribing habits for a particular product. 

Furthermore, sales representatives must not “reverse engineer” or re-identify any prescribing information of a PDRP physician.

The restrictions do not apply to:

a. deciles at the market or therapeutic class level

b. segmented data that are not likely to reveal the actual or estimated activity of an individual physician

c. data on products ordered by physicians from pharmaceutical companies.

Source: https://lnkd.in/dWiv_rWK

Protecting Physicians’ Prescribing Acti