Interview story: Application of Boston Consulting Group (BCG) Growth Share Matrix in interviews - 05/24

I studied BCG matrix during my B-School in 2011 and from then onwards have used it during most of my job search interviews. 

• Did it benefit me? 

  
  

  I don't know since none of the interviewer said so directly.

• Did it add value to my interview? 

  
  

  Definitely yes since few interviewers asked to share the deck with them.

• How much time it takes to prepare this?

  
  

  First time some two weeks. Then subsequent iterations have required 2-3 days (actual work takes 1/10th of this time but thinking takes the rest of the time). 

• How do I prepare the BCG matrix relevant to the interview?

  
  

  BCG matrix is primarily based on two matrix: Growth and Market share. Getting this information maybe difficult given the time crunch before the interview. Hence, I go for any two easily available on online metrics like Revenue and Revenue / employee or Technology usage and price / hour (refer attached image for pharma consulting companies)

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